“What have they done to the earth? What have they done to our fair sister?” — Jim Morrison, 1967

Fair question—probably nothing good. But before we go throwing humanity under the bus, let’s real talk. We live on a sociopathic, murderous rock that’s been trying to take us humans out since the day we arrived. And it has plenty of weapons to choose from: UV rays. Poisoned water. Unthinkable heat. Bitter cold. Deadly insects. And a million other environmental threats. Like what even is a tornado anymore? F*ck Mother Earth. This is war.

We are Hell on Earth:

A brand built to fight back with damn cool, environmentally righteous, luxe-ass products designed to protect us from a cruel and vindictive planet. So buckle up and join the fight. Because it’s us against the world. Hell on Earth. Protect yourself from an angry planet.